ESTABLISHING BRAND GUIDELINES
I established visual consistency across all our print, digital, and merchandise collateral by standardizing our logo usage, curating a cohesive color palette, and selecting typefaces and graphic elements from flyers to social media, strengthening our brand recognition both on and off campus.
BRAND APPAREL
For the team polos, I started with a few conceptual sketches that included the brand assets, stayed consistent with the color palette that I originally established, and optimally placed the sponsors across the shirt.
Conceptual Sketches
Final Selection
FINAL PRODUCT
SOCIAL MEDIA
I manage social media posts across Instagram, TikTok, Facebook, and LinkedIn, creating both graphical and video content for the team.
FLYERS AND POSTERS
